MAGADLEY, WISSAM; BIRDI, KAMAL - In: International Journal of Innovation Management (ijim) 16 (2012) 01, pp. 1250002-1
The purpose of this study is to investigate the type of factors that facilitate two key aspects of the innovation process, idea generation and idea implementation. It is common in innovation research to collapse the two together which in some cases may lead to erroneous conclusions if the two...