POP, Izabela Luiza; BORZA, Anca - In: Economia. Seria Management 17 (2014) 2, pp. 248-264
, Hermitage) shows that international expansion helps museums to increase their sustainability. The international strategy enables … marketing strategies similar to those used by private companies. This paper examines the positive effects of international … strategy implementation on museums’ sustainability. The first part of the paper explains why it is necessary to reform the …