BRATUCU, Gabriel; FORIS, Tiberiu - In: Management and Marketing Journal 2 (2004) 1, pp. 34-40
"Eliana Mall" Top Management (the only shopping centre in Brasov) and the biggest mass media trusts in the area were asking for this marketing research. The object was to quantify respondents’ suggestions and opinions (aged over 14 years old) considering: the local mass media consumption and...