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~person:"Baack, Daniel W."
~subject:"Multinationales Unternehmen"
~subject:"Social Web"
~subject:"USA"
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Multinationales Unternehmen
Social Web
USA
Website
3
Hispanics
2
Hispano-Amerikaner
2
Internet marketing
2
Online-Marketing
2
Target group
2
United States
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Consumer behaviour
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Content Management
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Deutschland
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Internetnutzung
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Baack, Daniel W.
Singh, Nitish
10
Bilgihan, Anil
5
Akram, Umair
4
Lennon, Sharron J.
4
Rita, Paulo
4
Campo, Sara
3
Huang, Edgar
3
Jang, Soocheong
3
Jiménez-Barreto, Jano
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Kim, Minjeong
3
Koufaris, Marios
3
Moro, Sérgio
3
Nusair, Khaldoon
3
Ramos, Ricardo F.
3
Rubio Benito, Natalia
3
Anaya-Sánchez, Rafael
2
Angriawan, Arifin
2
Baack, Donald
2
Barreda, Albert
2
Barreda, Albert A.
2
Benyoucef, Morad
2
Bernardi, Richard A.
2
Bilal, Muhammad
2
Bisson, Christophe
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Bouvain, Petra
2
Brengman, Malaika
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Brenčič, Vera
2
Burnaz, Sebnem
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Cantoni, Lorenzo
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Chandon, Jean Louis
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Chang, Chiu-chi Angela
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Cleff, Thomas
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Dalal, Nikunj
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Dolatabadi, Hossein Rezaei
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Elberse, Anita
2
Ellahi, Abida
2
Fait, Monica
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Fesenmaier, Daniel R.
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International journal of commerce and management
1
Journal of advertising research
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
2
Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content
Singh, Nitish
;
Baack, Daniel W.
;
Bott, Jennifer P.
- In:
International journal of commerce and management
20
(
2010
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10008688973
Saved in:
3
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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