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~person:"Baaken, Thomas"
~person:"Cova, Bernard"
~person:"Pepels, Werner"
~person:"Terho, Harri"
~subject:"Bundling strategy"
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Bundling strategy
B-to-B-Marketing
39
Business-to-business marketing
39
Lieferantenmanagement
15
Supplier relationship management
15
Marketing management
13
Marketingmanagement
13
Beziehungsmarketing
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9
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Baaken, Thomas
Cova, Bernard
Pepels, Werner
Terho, Harri
Ulaga, Wolfgang
9
Kowalkowski, Christian
8
Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Jacob, Frank
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Gebauer, Heiko
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Nordin, Fredrik
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Sun, Lei
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Voeth, Markus
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Woisetschläger, David
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Becker, Jörg
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Beverungen, Daniel
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Bharadwaj, Sundar G.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
2
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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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2
Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
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