//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baber, Prerana"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"masstige"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
1
Emerging economies
1
India
1
Indien
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mobile phone
1
Mobiltelefon
1
Schwellenländer
1
brand management
1
emerging markets
1
marketing strategies
1
mass prestige
1
masstige
1
smartphones
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Baber, Prerana
Paul, Justin
6
Das, Manish
4
Saha, Victor
3
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Ishaq, Muhammad Ishtiaq
2
Jebarajakirthy, Charles
2
Kapferer, Jean-Noël
2
Kumar, Ajay
2
Purohit, Sonal
2
Radia, Karan Nilesh
2
Raza, Ali
2
Shahid, Shadma
2
Singh, Balgopal
2
Soni, Nitin
2
Adil, Mohd
1
Aggarwal, Arun
1
Al-Issa, Nermain
1
Alagarsamy, Subburaj
1
Amanpreet Singh
1
Arora, Vibha
1
BEVOLO, MARCO
1
Baber, Ruturaj
1
Back, Seung Yub
1
Bae, Hyeyoon
1
Balaji, M. S.
1
Bartikowski, Boris
1
Bilro, Ricardo Godinho
1
Boisvert, Jean
1
Borges, Ana Pinto
1
Botha, Elsamari
1
Burhanudin, Burhanudin
1
Caruana, Robert
1
Chawdhary, Rahul
1
Cho, Jung Rim
1
Christodoulides, George
1
Christofi, Michael
1
Chéreau, Philippe
1
more ...
less ...
Published in...
All
International journal of business and emerging markets : IJBEM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Application of "
masstige
" theory and approaches for the marketing of smartphone brands in India
Baber, Ruturaj
;
Upadhyay, Yogesh
;
Kaurav, Rahul Pratap Singh
- In:
International journal of business and emerging markets …
12
(
2020
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10012505334
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->