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~person:"Babin, Barry J."
~person:"Taylor, D. Christopher"
~subject:"Glass packaging"
~subject:"Markenimage"
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Babin, Barry J.
Taylor, D. Christopher
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International journal of revenue management : IJRM
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How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Moulard, Julie
;
Babin, Barry J.
;
Griffin, Mitch
- In:
International journal of wine business research : IJWBR
27
(
2015
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10011300158
Saved in:
2
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
3
The importance of wine bottle closures in retail purchase decisions of consumers
Barber, Nelson
;
Taylor, D. Christopher
;
Dodd, Tim
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10003887186
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