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~person:"Babu, P. Praveen"
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Babu, P. Praveen
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Self-congruity and brand loyalty : an innovation of diffusion approach
Babu, P. Praveen
;
Prabakar, S.
- In:
International journal of electronic marketing and …
11
(
2020
)
4
,
pp. 343-351
Persistent link: https://www.econbiz.de/10012509328
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