Ciornea, Raluca; Pop, Marius Dorel; Bacila, Mihai Florin - In: International Journal of Economic Practices and Theories 2 (2012) 3, pp. 143-152
Due to frequent changes in the luxury sector but mostly to its specificity, the answers to two of the most important questions are still controversial: “who is the luxury consumer?”and “how he/she consumes? “. Conducting a study among young female luxury consumers, the main purpose of...