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~person:"Backhaus, Christof"
~person:"Hansen, Rina"
~person:"Huber, Frank"
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MIS quarterly executive
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Hummel's digital transformation toward omnichannel retailing : key lessons learned
Hansen, Rina
;
Sia, Siew Kien
- In:
MIS quarterly executive
14
(
2015
)
2
,
pp. 51-66
Persistent link: https://www.econbiz.de/10011290890
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Trikotsponsoring auf dem Prüfstand: wie Fußballfans Sponsoren beurteilen
Woisetschläger, David
;
Backhaus, Christof
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003910987
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