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~person:"Backhaus, Christof"
~person:"Huber, Frank"
~person:"Ko, Eunju"
~subject:"Success factor"
~subject:"Zahlungsbereitschaftsanalyse"
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Search: subject_exact:"Freizeitbekleidung"
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Success factor
Zahlungsbereitschaftsanalyse
Sportbekleidung
4
Sportswear
4
Consumer behaviour
2
Konsumentenverhalten
2
Advertising effects
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Brand
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Brand image
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Brand loyalty
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Deutschland
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Erfolgsfaktor
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Football
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Germany
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International marketing
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Internationales Marketing
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Lebensstil
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Lifestyle
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Markenartikel
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Markenimage
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Markentreue
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Market segmentation
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Marktsegmentierung
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Mass Customization
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Mass customization
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Offenbarte Präferenzen
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Personality trait
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Persönlichkeitsmerkmal
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South Korea
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Sponsoring
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Sponsorship
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Sportartikelbranche
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Südkorea
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Backhaus, Christof
Huber, Frank
Ko, Eunju
Casadesus-Masanell, Ramon
2
Crooke, Michael
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Vasishth, Vishal
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Appelmann, Eva
1
David, Schmid
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García-Rubio, Miguel A.
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Geuecke, Fabian
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González Gómez, Francisco
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Picazo Tadeo, Andrés José
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Reinhardt, Forest L.
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Center of Market Oriented Product and Production Management
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Eine Frage des Charakters?! : Die Rolle der Persönlichkeitsmerkmale für den Erfolg von Mass Customization
Appelmann, Eva
;
David, Schmid
;
Geuecke, Fabian
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528986
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