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~person:"Backhaus, Christof"
~subject:"Customer value"
~subject:"Germany"
~type_genre:"Conference proceedings"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Marketing von Solutions : innovative Ansätze und Best Practices
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"Fressnapf - Alles für mein Tier" : Solution Selling auf dem Markt für Tierbedarf
Henschke, Axel
;
Kes, Isabelle
;
Backhaus, Christof
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10008736869
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