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~person:"Backhaus, Christof"
~subject:"Innovation management"
~subject:"Lieferantenmanagement"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Marketing von Solutions : innovative Ansätze und Best Practices
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Marketing von Solutions : Grundlagen des Solution Marketing und Herausforderungen auf dem Weg zum Solution Seller
Woisetschläger, David
;
Backhaus, Christof
;
Michaelis, …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 3-30)
.
2010
Persistent link: https://www.econbiz.de/10008732142
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