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~person:"Backhaus, Christof"
~subject:"Markenführung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
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Markenführung
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Backhaus, Christof
Keller, Kevin Lane
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
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ECONIS (ZBW)
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Services Made in Germany : Markierung von Dienstleistungen mit dem Herkunftsland
Ahlert, Dieter
;
Michaelis, Manuel
;
Woisetschläger, David
; …
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 101-119)
.
2008
Persistent link: https://www.econbiz.de/10003676027
Saved in:
2
Imageeffekte des Ein- und Austritts von Marken in Markenallianzen
Michaelis, Manuel
;
Backhaus, Christof
;
Woisetschläger, …
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 235-246)
.
2008
Persistent link: https://www.econbiz.de/10003588588
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