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~person:"Backhaus, Klaus"
~person:"Cova, Bernard"
~person:"Dwivedi, Yogesh Kumar"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
All
B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
146
Theorie
131
Theory
131
Marketing
121
Deutschland
117
Germany
114
Beziehungsmarketing
106
Relationship marketing
104
Marktforschung
87
Marketingmanagement
85
Brand management
82
Markenführung
82
Market research
81
Marketing management
76
Business-to-business marketing
58
Marketingtheorie
57
Marketing theory
53
Markenimage
46
Online-Marketing
42
Social Web
42
Social web
42
Brand image
39
Internet marketing
38
Markenpolitik
35
Investitionsgütermarketing
33
Lieferantenmanagement
33
Supplier relationship management
33
Markenartikel
31
Brand
30
India
30
Indien
30
Electronic Commerce
27
Werbewirkung
25
Advertising effects
24
Conjoint analysis
24
Conjoint-Analyse
24
Customer satisfaction
22
E-commerce
22
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Online availability
All
Undetermined
68
Free
5
Type of publication
All
Article
136
Book / Working Paper
65
Type of publication (narrower categories)
All
Article in journal
117
Aufsatz in Zeitschrift
117
Aufsatz im Buch
21
Book section
21
Graue Literatur
20
Non-commercial literature
20
Collection of articles of several authors
7
Lehrbuch
7
Sammelwerk
7
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
Working Paper
6
Aufsatzsammlung
5
Textbook
5
Reprint
3
Handbook
2
Handbuch
2
Company information
1
Festschrift
1
Firmeninformation
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
132
German
71
Author
All
Backhaus, Klaus
Cova, Bernard
Dwivedi, Yogesh Kumar
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
70
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Hollebeek, Linda D.
44
Homburg, Christian
44
Kumar, V.
44
Bauer, Hans H.
43
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Bang, Nguyen
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Melewar, T. C.
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Paul, Justin
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
Sreejesh, S.
27
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Institution
All
Center of Market Oriented Product and Production Management
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Johannes Gutenberg-Universität Mainz
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of retailing and consumer services
10
Journal of business research : JBR
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Reihe: Marketing : MAR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Psychology & marketing
5
SpringerLink / Bücher
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Journal of business-to-business marketing
4
Journal of marketing management : MM
4
Marketing theory
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Gabler Edition Wissenschaft
3
Journal of international consumer marketing
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The marketing review
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
An Informa business
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Business/Economics
1
Chandos social media series
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
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Source
All
ECONIS (ZBW)
201
Showing
1
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10
of
201
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date (newest first)
date (oldest first)
1
Green brand identity and B2B channel partners' tactical green
marketing
orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
Introduction to the special section: tribal
marketing
after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
4
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
9
Guest editorial: artificial intelligence for B2B
marketing
: challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
10
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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