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~person:"Backhaus, Klaus"
~person:"Diller, Hermann"
~person:"Foroudi, Pantea"
~person:"Fritz, Wolfgang"
~person:"Raffée, Hans"
~subject:"Betriebliches Informationssystem"
~type_genre:"Book section"
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Betriebliches Informationssystem
Marketing
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Marketingmanagement
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Wirtschaft, Gesellschaft und Staat im Umbruch : Festschrift der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Friedrich-Alexander-Universität Erlangen-Nürnberg 75 Jahre nach Errichtung der Handelshochschule Nürnberg
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Marketingorganisation und Marketingführung im Wandel
Diller, Hermann
- In:
Wirtschaft, Gesellschaft und Staat im Umbruch : …
,
(pp. 31-48)
.
1995
Persistent link: https://www.econbiz.de/10001289579
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