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~person:"Backhaus, Klaus"
~person:"Diller, Hermann"
~person:"Healy, Paul M."
~subject:"Lieferantenmanagement"
~type_genre:"Graue Literatur"
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04.07.1991
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
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2
Customer Relationship Marketing (CRM) - Marketing im Zeitalter des Beziehungsmanagements : Dokumentation des Workshops vom 4. Mai 2001
Meffert, Heribert
(
ed.
);
Backhaus, Klaus
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10013330169
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