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~person:"Backhaus, Klaus"
~person:"Dwivedi, Yogesh Kumar"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Consumer behaviour
150
Marketing
94
Relationship marketing
85
Beziehungsmarketing
84
Marketingmanagement
77
Marktforschung
69
Marketing management
68
Theorie
68
Theory
68
Market research
63
Online-Marketing
62
Internet marketing
60
Brand management
54
Markenführung
54
Business-to-business marketing
46
Deutschland
42
Marketingtheorie
42
Social Web
41
Social web
41
Germany
40
Marketing theory
40
Einzelhandel
37
Retail trade
37
Investitionsgütermarketing
33
Lieferantenmanagement
30
Supplier relationship management
30
India
29
Indien
29
Brand image
28
Markenimage
28
Electronic Commerce
26
Internationales Marketing
25
Brand
22
Dienstleistungsqualität
22
E-commerce
22
Fashion
22
Luxury goods
22
Luxusgüter
22
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Online availability
All
Undetermined
96
Free
4
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Article
156
Book / Working Paper
38
Type of publication (narrower categories)
All
Article in journal
146
Aufsatz in Zeitschrift
146
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
7
Graue Literatur
7
Lehrbuch
7
Non-commercial literature
7
Sammelwerk
7
Bibliografie enthalten
6
Bibliography included
6
Textbook
5
Aufsatzsammlung
4
Case study
3
Fallstudie
3
Handbook
2
Handbuch
2
Reprint
2
Arbeitspapier
1
Conference paper
1
Festschrift
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzbeitrag
1
Konferenzschrift
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
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Language
All
English
164
German
32
Author
All
Backhaus, Klaus
Dwivedi, Yogesh Kumar
Grewal, Dhruv
Khare, Arpita
Ko, Eunju
Malhotra, Naresh K.
Han, Heesup
70
Kleinaltenkamp, Michael
54
Wiedmann, Klaus-Peter
52
Mattila, Anna S.
49
Huber, Frank
48
Loureiro, Sandra Maria Correia
47
Herrmann, Andreas
46
Homburg, Christian
44
Bauer, Hans H.
43
Kumar, V.
43
Phau, Ian
42
Verhoef, Peter C.
41
Hollebeek, Linda D.
40
Bang, Nguyen
36
Gierl, Heribert
36
Usman, Osly
34
Walsh, Gianfranco
34
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Vrontis, Demetris
32
Cova, Bernard
31
Melewar, T. C.
31
Swoboda, Bernhard
31
Romaniuk, Jenni
30
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Paul, Justin
27
Sarkar, Abhigyan
27
Woodside, Arch G.
27
Dawes, John
26
Foxall, Gordon R.
26
Klaus, Philipp
26
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Institution
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German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of business research : JBR
26
Journal of retailing
10
Journal of retailing and consumer services
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of the Academy of Marketing Science
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Asia Pacific journal of marketing and logistics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
Journal of business-to-business marketing
4
Review of marketing research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing
3
Technological forecasting & social change : an international journal
3
Die Betriebswirtschaft : DBW
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing research
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
SpringerLink / Bücher
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Business/Economics
1
Chandos social media series
1
Customer relationship management in electronic markets
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Fundamentals of marketing research ; Vol. 3
1
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Source
All
ECONIS (ZBW)
194
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1
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194
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1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
10
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
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