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~person:"Backhaus, Klaus"
~person:"Dwivedi, Yogesh Kumar"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Van den Poel, Dirk"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
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Search: subject:"Marketing"
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| 9 applied filters
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Subject
All
B-to-B-Marketing
Konsumentenverhalten
Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
13
Deutschland
12
Germany
12
Theorie
8
Theory
8
Estimation
6
Forecasting model
6
Prognoseverfahren
6
Schätzung
6
Computer-assisted marketing
5
Customer acquisition
5
Data Mining
5
Data mining
5
IT-gestütztes Marketing
5
Kundengewinnung
5
Advertising effects
4
Brand management
4
Classification
4
Customer analysis
4
Direct marketing
4
Direktmarketing
4
Financial services
4
Finanzdienstleistung
4
Klassifikation
4
Kundenanalyse
4
Markenführung
4
Market segmentation
4
Marketing management
4
Marketingmanagement
4
Marktsegmentierung
4
Werbewirkung
4
Automotive industry
3
Conjoint analysis
3
Conjoint-Analyse
3
Customer satisfaction
3
Decision tree
3
Dienstleistung
3
more ...
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Online availability
All
Free
1
Type of publication
All
Book / Working Paper
15
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
96
Aufsatz in Zeitschrift
96
Graue Literatur
28
Non-commercial literature
28
Aufsatz im Buch
17
Book section
17
Working Paper
15
Lehrbuch
7
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
Collection of articles of several authors
5
Sammelwerk
5
Textbook
5
Aufsatzsammlung
3
Handbook
2
Handbuch
2
Reprint
2
Company information
1
Festschrift
1
Firmeninformation
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
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Language
All
English
10
German
5
Author
All
Backhaus, Klaus
Dwivedi, Yogesh Kumar
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Van den Poel, Dirk
Bauer, Hans H.
10
Di Comite, Francesco
9
Helm, Roland
9
Vandenbussche, Hylke
9
Burmann, Christoph
8
Janssen, Maarten C. W.
8
Thisse, Jacques-François
8
Homburg, Christian
7
Moraga-González, José Luis
7
Netessine, Serguei
7
Sándor, Zsolt
7
Wildenbeest, Matthijs R.
7
Bayón, Tomás
6
Loginova, Oksana
6
Wangenheim, Florian von
6
Anderson, Simon P.
5
Bronnenberg, Bart J.
5
Decker, Reinhold
5
Franses, Philip Hans
5
Narayanan, Sridhar
5
Schmutzler, Armin
5
Seiler, Stephan
5
Shelegia, Sandro
5
Smith, N. Craig
5
Aaker, Jennifer
4
Argentesi, Elena
4
Armstrong, Mark
4
Baumann, Florian
4
Behrens, Christiaan
4
Boztuğ, Yasemin
4
Buccirossi, Paolo
4
Cervone, Roberto
4
Chandon, Pierre
4
Czellar, Sandor
4
Duso, Tomaso
4
Fritz, Wolfgang
4
Hildebrandt, Lutz
4
Hruschka, Harald
4
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Institution
All
Center of Market Oriented Product and Production Management
1
Johannes Gutenberg-Universität Mainz
1
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research and the development of pedagogical materials : working papers
1
Source
All
ECONIS (ZBW)
15
Showing
1
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10
of
15
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articles prioritized
date (newest first)
date (oldest first)
1
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
3
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B
marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
Saved in:
4
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
5
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of
marketing
investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
6
Wofür, wie viel, an wen? : die nutzenoptimale Spende aus Konsumentensicht ; eine conjointanalytische Studie
Huber, Frank
;
Meyer, Frederik
;
Vetter, Vanessa
; …
-
2008
Persistent link: https://www.econbiz.de/10003741856
Saved in:
7
Ist weniger mehr? : Die negativen Wirkungen der Produktvielfalt auf das Nachkaufempfinden
Huber, Frank
;
Meyer, Frederik
;
Vollhardt, Kai
; …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003530501
Saved in:
8
Produkte nach Maß von der Stange : Idee und Erfolgspotential des Mass Customization
Huber, Frank
;
Matthes, Isabel
;
Vogel, Johannes
;
Schehl, …
-
2008
Persistent link: https://www.econbiz.de/10003775401
Saved in:
9
CRM at a pay-TV company : using analytical models to reduce customer attrition by targeted
marketing
for subscription services
Burez, Jonathan
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003242145
Saved in:
10
Predicting customer loyalty using the internal transactional database
Buckinx, Wouter
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003091819
Saved in:
1
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