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~person:"Backhaus, Klaus"
~person:"Dwivedi, Yogesh Kumar"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Theorie
127
Theory
127
Consumer behaviour
126
Deutschland
117
Germany
114
Marketing
111
Beziehungsmarketing
98
Relationship marketing
96
Marktforschung
86
Market research
80
Marketingmanagement
71
Brand management
66
Markenführung
66
Marketing management
63
Marketingtheorie
48
Business-to-business marketing
44
Marketing theory
44
Online-Marketing
41
Markenimage
39
Internet marketing
37
Markenpolitik
35
Investitionsgütermarketing
33
Brand image
32
Social Web
32
Social web
32
India
29
Indien
29
Electronic Commerce
27
Lieferantenmanagement
25
Markenartikel
25
Supplier relationship management
25
Werbewirkung
25
Advertising effects
24
Brand
24
Conjoint analysis
24
Conjoint-Analyse
24
Customer satisfaction
22
E-commerce
22
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Online availability
All
Undetermined
59
Free
3
Type of publication
All
Article
109
Book / Working Paper
59
Type of publication (narrower categories)
All
Article in journal
93
Aufsatz in Zeitschrift
93
Graue Literatur
20
Non-commercial literature
20
Aufsatz im Buch
17
Book section
17
Lehrbuch
7
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
Working Paper
6
Collection of articles of several authors
5
Sammelwerk
5
Textbook
5
Aufsatzsammlung
3
Handbook
2
Handbuch
2
Reprint
2
Company information
1
Festschrift
1
Firmeninformation
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
English
100
German
70
Author
All
Backhaus, Klaus
Dwivedi, Yogesh Kumar
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
70
Kleinaltenkamp, Michael
54
Wiedmann, Klaus-Peter
52
Mattila, Anna S.
49
Loureiro, Sandra Maria Correia
47
Herrmann, Andreas
46
Homburg, Christian
44
Bauer, Hans H.
43
Kumar, V.
43
Phau, Ian
42
Verhoef, Peter C.
41
Hollebeek, Linda D.
40
Grewal, Dhruv
39
Bang, Nguyen
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Vrontis, Demetris
32
Cova, Bernard
31
Melewar, T. C.
31
Swoboda, Bernhard
31
Romaniuk, Jenni
30
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Paul, Justin
27
Sarkar, Abhigyan
27
Woodside, Arch G.
27
Dawes, John
26
Foxall, Gordon R.
26
Klaus, Philipp
26
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Institution
All
Center of Market Oriented Product and Production Management
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Johannes Gutenberg-Universität Mainz
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Published in...
All
Journal of retailing and consumer services
10
Journal of business research : JBR
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Reihe: Marketing : MAR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Psychology & marketing
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business-to-business marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Gabler Edition Wissenschaft
3
Journal of international consumer marketing
3
Technological forecasting & social change : an international journal
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The journal of product & brand management
2
The marketing review
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Business/Economics
1
Chandos social media series
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
more ...
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Source
All
ECONIS (ZBW)
168
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1
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10
of
168
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date (oldest first)
1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
Guest editorial: artificial intelligence for B2B
marketing
: challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
8
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
9
Editorial introduction: advances in theory and practice of digital
marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
10
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
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