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~person:"Backhaus, Klaus"
~person:"Faßnacht, Martin"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Systematic review"
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B-to-B-Marketing
Konsumentenverhalten
Beziehungsmarketing
1
Brand management
1
Business-to-business marketing
1
Comparison
1
Consumer behaviour
1
Customer retention
1
Deutsch
1
Dienstleistung
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Dienstleistungsmarketing
1
Erfolgsfaktor
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Forschung
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German
1
Investitionsgütermarketing
1
Kundenbindung
1
Markenführung
1
Markenpolitik
1
Relationship marketing
1
Research
1
Services
1
Services marketing
1
Success factor
1
Theorie
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Theory
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Welt
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World
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Systematic review
Article in journal
67
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Graue Literatur
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Non-commercial literature
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17
Book section
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7
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Bibliografie enthalten
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Bibliography included
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Case study
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Fallstudie
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Sammelwerk
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Handbook
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Handbuch
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Reprint
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Übersichtsarbeit
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Backhaus, Klaus
Faßnacht, Martin
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Bauer, Hans H.
1
Baumgarth, Carsten
1
Biglan, Anthony
1
Bradlow, Eric T.
1
Cerviño, Julio
1
Cody, Christine
1
Daus, Philip W.
1
Dave, Dhaval
1
Engelhardt, Werner Hans
1
Fader, Peter
1
Fritz, Melanie
1
Gooner, Richard A.
1
Grube, Joel W.
1
Hui, Sam K.
1
Martín Martín, Oscar
1
McKechnie, Sally
1
Nadler, S. Scott
1
Pechmann, Cornelia
1
Ratten, Vanessa
1
Schneider, Dieter J. G.
1
Sichtmann, Christina
1
Spreen, Martin
1
Tsiotsou, Rodoula
1
Tynan, Caroline
1
Usunier, Jean-Claude
1
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
2
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Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
-
1991
Persistent link: https://www.econbiz.de/10013438268
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2
Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
;
Daus, Philip W.
-
2004
Persistent link: https://www.econbiz.de/10002485261
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