//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Fischer, Andreas"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
~person:"Siems, Florian"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Pricing strategy
B-to-B-Marketing
5
Business-to-business marketing
5
Deutschland
4
Germany
4
Industrial goods
3
Industriegüter
3
Investitionsgütermarketing
3
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory
3
Industrieprodukt
2
Lieferkette
2
Marketing
2
Marketing management
2
Preismanagement
2
Supply chain
2
Beschaffung
1
Betriebliche Wertschöpfung
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Branche
1
Business economics
1
Chemical industry
1
Chemieindustrie
1
Consumer behaviour
1
Economic sector
1
Konsumentenverhalten
1
Marketingstrategie
1
Negotiations
1
Packaging industry
1
Procurement
1
Relationship marketing
1
Transaction costs
1
Transaktionskosten
1
Value creation
1
Verhandlungen
1
Verpackungswirtschaft
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Fallstudie
Aufsatz im Buch
6
Book section
6
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatzsammlung
3
Case study
3
Collection of articles of several authors
3
Sammelwerk
3
Konferenzschrift
2
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Graue Literatur
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Backhaus, Klaus
Fischer, Andreas
Hofmaier, Richard
Jacob, Frank
Rollins, Minna
Siems, Florian
Aldas-Manzano, Joaquin
1
Blythe, Jim
1
Custer, Paul Anthony
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Fuchs, Wolfgang
1
Ghauri, Pervez N.
1
Hutt, Michael D.
1
Kalka, Regine
1
Krämer, Andreas
1
Moosmayer, Dirk C.
1
Nenonen, Suvi
1
Reiff, Gerhard Willi
1
Ruiz Mafe, Carla
1
Schradi, Philipp
1
Schuppar, Bjoern
1
Speh, Thomas W.
1
Storbacka, Kaj
1
Tarnovskaya, Veronika
1
Veloutsou, Cleopatra
1
Zimmerman, Alan S.
1
more ...
less ...
Published in...
All
The journal of supply chain management : a global review of purchasing and supply
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
2
Reference prices as determinants of business-to-business price negotiation outcomes : an empirical perspective from the chemical industry
Moosmayer, Dirk C.
;
Schuppar, Bjoern
;
Siems, Florian
- In:
The journal of supply chain management : a global …
48
(
2012
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10009507108
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->