//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Fischer, Andreas"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~type_genre:"Bibliografie enthalten"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Pricing strategy
B-to-B-Marketing
9
Business-to-business marketing
9
Investitionsgütermarketing
7
Theorie
7
Theory
7
Industrial goods
5
Industriegüter
5
Deutschland
4
Germany
4
Industrieprodukt
4
Lieferantenmanagement
4
Marketing
4
Supplier relationship management
4
Marketing management
3
Marketingstrategie
3
Beschaffung
2
Procurement
2
Automated manufacturing
1
Automatisierte Produktion
1
Betriebliche Wertschöpfung
1
Betriebliches Informationssystem
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Branche
1
Business economics
1
Business intelligence system
1
Competitive strategy
1
Consumer behaviour
1
Contract
1
Direktmarketing
1
Economic sector
1
Efficiency
1
Effizienz
1
Konsumentenverhalten
1
Kundenorientierung
1
Lieferkette
1
Marketingtheorie
1
Neue Institutionenökonomik
1
New institutional economics
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Bibliografie enthalten
Fallstudie
Aufsatz im Buch
4
Book section
4
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Konferenzschrift
2
Arbeitspapier
1
Bibliography included
1
Conference proceedings
1
Graue Literatur
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
German
3
English
1
Author
All
Backhaus, Klaus
Fischer, Andreas
Hofmaier, Richard
Jacob, Frank
Rollins, Minna
Hüttner, Manfred
2
Kliche, Mario
2
Kufferath-Kaßner, Stephan A.
2
Schwarting, Ulf
2
Ahsen, Anette von
1
Aldas-Manzano, Joaquin
1
Aufderheide, Detlef
1
Baumgarth, Carsten
1
Bergmann, Holger
1
Bertram, Ralf
1
Blythe, Jim
1
Böcker, Jens
1
Custer, Paul Anthony
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Friege, Christian
1
Fuchs, Wolfgang
1
Ghauri, Pervez N.
1
Hasler, Ralf
1
Hutt, Michael D.
1
Kalka, Regine
1
Kols, Petra
1
Krämer, Andreas
1
Kröger, René Marc
1
Langner, Heike
1
Meng Wei
1
Moosmayer, Dirk C.
1
Nenonen, Suvi
1
Ochs, Guntram
1
Pesch, Michael
1
Pingel, Anette
1
Pingel, Annette
1
Poscharsky, Nikolaus
1
Prüser, Sven
1
Reiff, Gerhard Willi
1
Ruiz Mafe, Carla
1
Schmidt, Stephan
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
3
Marketing für Systemtechnologien : Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes
Backhaus, Klaus
;
Aufderheide, Detlef
;
Späth, Georg-Michael
-
1994
Persistent link: https://www.econbiz.de/10014005112
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->