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~person:"Backhaus, Klaus"
~person:"Fischer, Andreas"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Backhaus, Klaus
Fischer, Andreas
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Claßen, Matthias
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Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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