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~person:"Backhaus, Klaus"
~person:"Flory, Markus"
~subject:"Brand management"
~subject:"Customer service"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Systematic review"
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Investitionsgütermarketing
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Backhaus, Klaus
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
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1991
Persistent link: https://www.econbiz.de/10013438268
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