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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
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B-to-B-Marketing
Konsumentenverhalten
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Consumer behaviour
2
Kognition
2
Markenführung
2
Markenimage
2
Product Placement
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brand attitude
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need for cognition
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Brand placement
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Markenartikel
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brand familiarity
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brand placement
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delayed effects
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fiction
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narrative transportation
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placement modality
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purchase intention
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written narrative
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Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Pelsmacker, Patrick de
M. S. Mahrinasari
3
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bernritter, Stefan F.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
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Esteban-Millat, Irene
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2
Kaswengi, Joseph
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Naudé, Peter
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Nuttawut Rojniruttikul
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Pei, Yilei
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Russell, Cristel Antonia
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Schulten, Matthias Bernhard
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Smit, Edith G.
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Abu Bakar bin Abdul Hamid
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Agrawal, Jyoti
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Ahmad, Alaeddin Mohammad Khalaf
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International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
2
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Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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