//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Snehota, Ivan"
~subject:"B-to-B-Marketing"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Business-to-business marketing
1
Investitionsgütermarketing
1
Theorie
1
Theory
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Übersichtsarbeit
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
7
Book section
7
Lehrbuch
7
Bibliografie enthalten
6
Bibliography included
6
Graue Literatur
5
Non-commercial literature
5
Textbook
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Handbook
2
Handbuch
2
Conference paper
1
Festschrift
1
Forschungsbericht
1
Konferenzbeitrag
1
Konferenzschrift
1
Reprint
1
Systematic review
1
more ...
less ...
Language
All
German
1
Author
All
Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Snehota, Ivan
Engelhardt, Werner Hans
1
Schneider, Dieter J. G.
1
Sichtmann, Christina
1
Spreen, Martin
1
Wienen, Julia
1
Published in...
All
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
-
1991
Persistent link: https://www.econbiz.de/10013438268
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->