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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~type_genre:"Non-commercial literature"
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B-to-B-Marketing
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7
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04.07.1991
1
17.06.1993
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24.06.1994
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Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Della Vigna, Stefano
3
Durante, Ruben
3
Fritz, Wolfgang
3
Heck, Eric van
3
Homburg, Christian
3
Kleinaltenkamp, Michael
3
Knight, Brian G.
3
La Ferrara, Eliana
3
Wiedmann, Klaus-Peter
3
Zunk, Bernd Markus
3
Beckert, Walter
2
Burmann, Christoph
2
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2
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2
Jacob, Frank
2
Koch, Volker
2
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2
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2
Lu, Yixin
2
Radkevitch, Uladzimir
2
Usta, Mericcan
2
Van den Poel, Dirk
2
Weiber, Rolf
2
Winkler, Christoph
2
Ahlert, Dieter
1
Alvermann, Lukas
1
Anderson, Stephen J.
1
Arnould, Eric J.
1
Arslanagic-Kalajdžić, Maja
1
Auer, Philipp
1
Banholzer, Volker Markus
1
Bartikowski, Boris
1
Bas, Patrick de
1
Batura, Olga
1
Bausenwein, Julia
1
Becker, Stefan
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Belz, Christian
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
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ECONIS (ZBW)
5
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1
Response Styles in internationalen B2B-Befragungen : eine empirische Analyse
Backhaus, Klaus
;
Auer, Philipp
;
Neun, Harald
-
2010
Persistent link: https://www.econbiz.de/10003970352
Saved in:
2
Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
-
1991
Persistent link: https://www.econbiz.de/10013438268
Saved in:
3
Was heißt Investitionsgütermarketing?
Backhaus, Klaus
-
1992
Persistent link: https://www.econbiz.de/10013438285
Saved in:
4
Technologieintegration und
Marketing
Backhaus, Klaus
;
Arnould, Eric J.
-
1990
Persistent link: https://www.econbiz.de/10000797246
Saved in:
5
Major systems
marketing
in Europe
Backhaus, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000816200
Saved in:
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