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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
~subject:"Business economics"
~type_genre:"Fallstudie"
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Search: subject:"Business-to-business marketing"
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Business economics
B-to-B-Marketing
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Business-to-business marketing
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Deutschland
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Germany
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Industrial goods
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Industriegüter
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Investitionsgütermarketing
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Backhaus, Klaus
Hofmaier, Richard
Jacob, Frank
Rollins, Minna
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing
Backhaus, Klaus
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2003
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7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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