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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Keränen, Joona"
~person:"Rollins, Minna"
~type_genre:"Handbook"
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Search: subject:"Business-to-business marketing"
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Handbuch
Business-to-Business-Marketing
: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
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2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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