//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Kleinaltenkamp, Michael"
~person:"Rollins, Minna"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
3
Business-to-business marketing
3
Betriebliche Wertschöpfung
1
Customer integration
1
Deutschland
1
Dienstleistungsmanagement
1
Germany
1
Innovationsmanagement
1
Investitionsgütermarketing
1
Kundenintegration
1
Kundenmanagement
1
Kundenorientierung
1
Lieferantenmanagement
1
Market research
1
Marketing
1
Marktforschung
1
Service management
1
Supplier relationship management
1
Theorie
1
Theory
1
Value creation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Festschrift
Aufsatz im Buch
25
Book section
25
Article in journal
24
Aufsatz in Zeitschrift
24
Collection of articles of several authors
21
Sammelwerk
21
Lehrbuch
20
Aufsatzsammlung
14
Textbook
14
Graue Literatur
8
Non-commercial literature
8
Bibliografie enthalten
7
Bibliography included
7
Case study
5
Fallstudie
5
Arbeitspapier
3
Handbook
3
Handbuch
3
Konferenzschrift
3
Working Paper
3
Conference proceedings
1
Forschungsbericht
1
Hochschulschrift
1
Systematic review
1
Thesis
1
research-article
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Backhaus, Klaus
Hofmaier, Richard
Kleinaltenkamp, Michael
Rollins, Minna
LaPlaca, Peter J.
3
Baaken, Thomas
1
Beverland, Michael B.
1
Bruhn, Manfred
1
Büschken, Joachim
1
Ehret, Michael
1
Fließ, Sabine
1
Grewal, Rajdeep
1
Haase, Michaela
1
Jacob, Frank
1
Keränen, Joona
1
Kliche, Mario
1
Kumar, V.
1
Meffert, Heribert
1
Sheth, Jagdish N.
1
Strothmann, Karl-Heinz
1
Voeth, Markus
1
Wehrle, Friedrich
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
Saved in:
2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->