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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Marketingstrategie"
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Search: subject:"Business-to-business marketing"
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Marketingstrategie
Business-to-business marketing
54
B-to-B-Marketing
53
Theorie
17
Theory
17
Investitionsgütermarketing
16
Deutschland
12
Germany
12
Marketing management
10
Marketingmanagement
10
Marketing
9
Lieferantenmanagement
8
Supplier relationship management
8
High technology
7
Hochtechnologie
7
Business-to-Business-Marketing
6
Industrial goods
6
Industriegüter
6
Bundling strategy
5
Europa
5
Europe
5
Leistungsbündel
5
Marketingtheorie
5
Industrieprodukt
4
Integriertes Management
4
Marketing theory
4
USA
4
Beschaffung
3
Beziehungsmarketing
3
Customer satisfaction
3
Innovationsmanagement
3
Kundenzufriedenheit
3
Physical distribution
3
Procurement
3
Relationship marketing
3
Selling
3
United States
3
Verkauf
3
Vertrieb
3
Absatz
2
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3
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3
Case study
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German
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Author
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Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
Mörk, Olaf
2
Werani, Thomas
2
Badi, N. V.
1
Badi, R. V.
1
Bastian, Nikolas P.
1
Chisnall, Peter M.
1
Gould, Rennie
1
Hufen, Birgit
1
Merbold, Claus
1
Schatz, Volker
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Trommen, Alexander
1
Wilken, Markus
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
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ECONIS (ZBW)
3
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Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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2
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
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3
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
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