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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Supplier relationship management"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Search: subject:"Business-to-business marketing"
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Supplier relationship management
B-to-B-Marketing
22
Business-to-business marketing
22
Theorie
7
Theory
7
Investitionsgütermarketing
5
Lieferantenmanagement
5
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4
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1972-2009
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Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
Svensson, Göran
19
Naudé, Peter
11
Ulaga, Wolfgang
11
Kowalkowski, Christian
10
Keränen, Joona
9
Sharma, Arun
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Johnston, Wesley J.
7
Mohan, Mayoor
7
Mora Cortez, Roberto
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Rodríguez, Rocío
7
Agnihotri, Raj
6
Henneberg, Stephan
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La Rocca, Antonella
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Nyadzayo, Munyaradzi W.
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Rangarajan, Deva
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Roberts-Lombard, Mornay
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Barnes, Bradley R.
5
Chatterjee, Sheshadri
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Christodoulides, George
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Cova, Bernard
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Gil Saura, Irene
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Homburg, Christian
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Høgevold, Nils
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Kindström, Daniel
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Lilien, Gary L.
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Lindgreen, Adam
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Malik, Ashish
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Otero-Neira, Carmen
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Parvinen, Petri
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Salminen, Risto T.
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Snehota, Ivan
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Swani, Kunal
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Zolkiewski, Judy
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
5
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
5
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
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