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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Supplier relationship management"
~type_genre:"Bibliography included"
~type_genre:"Fallstudie"
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Supplier relationship management
B-to-B-Marketing
7
Business-to-business marketing
7
Investitionsgütermarketing
6
Theorie
6
Theory
6
Industrial goods
5
Industriegüter
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Germany
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Lieferantenmanagement
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Marketingmanagement
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Betriebliches Informationssystem
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Beziehungsmarketing
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Business economics
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Marketingtheorie
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Preismanagement
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1
Relationship marketing
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Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
Brennan, Ross
2
Canning, Louise
2
McDowell, Raymond
2
Beinlich, Georg
1
Boysen, Werner
1
Böttcher, Markus
1
Duysters, Geert
1
Echtelt, Ferrie E. A. van
1
Engelsleben, Tobias
1
Finch, John H.
1
Fuchs, Wolfgang
1
Geiger, Susi
1
Günter, Bernd
1
Günther, Armin
1
Hayward, Scott D.
1
Heger, Dominik K.
1
Hilmersson, Mikael
1
Holma, Anne
1
Jalkala, Anne
1
Jansson, Hans
1
Kapitza, Rüdiger
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Kasi, Vijay
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Kim, Jin-suk
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Klinkers, Michael
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Koch, Hope
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Kottkamp, Saskia
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Landwehr, Stefan
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Lewis, Mark
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Marra, Andreas
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Möhringer, Simon
1
Plötner, Olaf
1
Raff, Tilmann
1
Reinkemeier, Christoph
1
Ryynänen, Harri
1
Rätz, Diana
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Salminen, Risto T.
1
Schmidt-Gallas, Dirk
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Schradi, Philipp
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
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ECONIS (ZBW)
4
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
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