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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Supplier relationship management"
~type_genre:"Bibliography included"
~type_genre:"Textbook"
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Search: subject:"Business-to-business marketing"
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Supplier relationship management
B-to-B-Marketing
6
Business-to-business marketing
6
Investitionsgütermarketing
5
Theorie
5
Theory
5
Industrial goods
4
Industriegüter
4
Industrieprodukt
4
Marketing
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Deutschland
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Germany
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Lieferantenmanagement
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Marketingstrategie
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Marketing management
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German
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Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
Kleinaltenkamp, Michael
5
Brennan, Ross
2
Canning, Louise
2
McDowell, Raymond
2
Plinke, Wulff
2
Beinlich, Georg
1
Blythe, Jim
1
Böttcher, Markus
1
Engelsleben, Tobias
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Jäger, Uwe
1
Kim, Jin-suk
1
Kottkamp, Saskia
1
Marra, Andreas
1
Möhringer, Simon
1
Pepels, Werner
1
Reinkemeier, Christoph
1
Schmidt-Gallas, Dirk
1
Schneider, Dieter J.
1
Schneider, Dieter J. G.
1
Schwaner, Jost
1
Voeth, Markus
1
Zimmerman, Alan S.
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
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ECONIS (ZBW)
3
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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2
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
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