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~person:"Backhaus, Klaus"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Systematic review"
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Backhaus, Klaus
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Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
-
1991
Persistent link: https://www.econbiz.de/10013438268
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