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~person:"Backhaus, Klaus"
~person:"Naudé, Peter"
~subject:"Deutschland"
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Deutschland
B-to-B-Marketing
56
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
17
Theorie
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Theory
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Investitionsgütermarketing
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Germany
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Business network
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Unternehmensnetzwerk
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USA
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Marketingmanagement
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Firm performance
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Marketingstrategie
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Marketingtheorie
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Marktforschung
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Unternehmenserfolg
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Backhaus, Klaus
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Kleinaltenkamp, Michael
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Homburg, Christian
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Voeth, Markus
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Weiber, Rolf
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Fritz, Wolfgang
5
Fließ, Sabine
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Jacob, Frank
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Bertini, Marco
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Büschken, Joachim
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Falkenreck, Christine
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Stock-Homburg, Ruth
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German American Conference on Industrial Marketing <1984, Mainz>
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Die Betriebswirtschaft : DBW
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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ECONIS (ZBW)
11
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
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