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~person:"Backhaus, Klaus"
~person:"Roberts, John H."
~subject:"2003-2012"
~subject:"Market research"
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2003-2012
Market research
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Backhaus, Klaus
Roberts, John H.
Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
Belk, Russell W.
4
Bijmolt, Tammo H. A.
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Hildebrandt, Lutz
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Wieringa, Jaap E.
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Leeflang, Peter
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Sheth, Jagdish N.
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Stremersch, Stefan
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Wind, Yoram
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Winer, Russell S.
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Agarwal, James
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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ECONIS (ZBW)
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From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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2
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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3
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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4
Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John H.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
Saved in:
5
Marketing: ein Interpretationsversuch aus Münsteraner Perspektive
Backhaus, Klaus
;
Schneider, Helmut
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 13-29)
.
2007
Persistent link: https://www.econbiz.de/10003584356
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