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~person:"Backhaus, Klaus"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Deutschland"
~subject:"Kundenbindung"
~subject:"Marketing"
~subject:"online relationship marketing"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Consumers
Deutschland
Kundenbindung
Marketing
online relationship marketing
Öffentlichkeitsarbeit
Marketingmanagement
12
Marketing management
11
Theorie
9
Theory
9
Germany
5
International market entry
4
International marketing
4
Internationaler Markteintritt
4
Internationales Marketing
4
B-to-B-Marketing
3
Business-to-business marketing
3
Beschaffung
2
Betriebswirtschaftslehre
2
Business economics
2
Industrial goods
2
Industriegüter
2
Lieferantenmanagement
2
Management
2
Procurement
2
Supplier relationship management
2
17.06.1993
1
Automated manufacturing
1
Automatisierte Produktion
1
Beschaffungspolitik
1
Betriebliches Informationssystem
1
Branche
1
Business cycle
1
Business ethics
1
Business intelligence system
1
Consumer behaviour
1
Contract
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural management
1
Economic sector
1
Interkulturelles Management
1
International management
1
Internationales Management
1
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Type of publication
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Book / Working Paper
5
Type of publication (narrower categories)
All
Bibliography included
Book section
Collection of articles of several authors
Handbook
Hochschulschrift
Graue Literatur
7
Non-commercial literature
7
Lehrbuch
5
Textbook
5
Konferenzschrift
4
Bibliografie enthalten
3
Case study
3
Fallstudie
3
Conference proceedings
2
Festschrift
2
Sammelwerk
2
Aufsatzsammlung
1
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1
Handbuch
1
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German
5
English
1
Author
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Backhaus, Klaus
Bruhn, Manfred
40
Meffert, Heribert
17
Esch, Franz-Rudolf
15
Homburg, Christian
14
Drees, Norbert
11
Unger, Fritz
9
Ahlert, Dieter
8
Diller, Hermann
8
Kirchgeorg, Manfred
8
Bauer, Hans H.
7
Pepels, Werner
7
Tomczak, Torsten
7
Adeola, Ogechi
6
Fuchs, Wolfgang
6
Langner, Tobias
6
Wilde, Klaus D.
6
Berndt, Ralph
5
Fantapié Altobelli, Claudia
5
Hartley, Steven W.
5
Kerin, Roger A.
5
Kleinaltenkamp, Michael
5
Kotler, Philip
5
Link, Jörg
5
Ratten, Vanessa
5
Rudelius, William
5
Sander, Matthias
5
Scharf, Andreas
5
Swoboda, Uwe C.
5
Albers, Sönke
4
Balmer, John M. T.
4
Benkenstein, Martin
4
Busch, Rainer
4
Carpenter, Gregory S.
4
Herbes, Carsten
4
Hermanns, Arnold
4
Herrmann, Andreas
4
Hippner, Hajo
4
Hunke, Guido
4
Hünerberg, Reinhard
4
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Institution
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Published in...
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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ECONIS (ZBW)
5
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1
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
3
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
4
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
5
Marketing in der Rezession : Dokumentation des Workshops vom 17. Juni 1993
Meffert, Heribert
(
contributor
);
Wagner, Helmut
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10013330210
Saved in:
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