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~person:"Backhaus, Klaus"
~subject:"Kfz-Industrie"
~subject:"Theory"
~subject:"Unternehmensnetzwerk"
~type_genre:"Bibliografie enthalten"
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Kfz-Industrie
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B-to-B-Marketing
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Business-to-business marketing
3
Industrial goods
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Industriegüter
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Backhaus, Klaus
Bruhn, Manfred
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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2
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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3
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
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