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~person:"Backhaus, Klaus"
~subject:"Markenführung"
~subject:"Preismanagement"
~type_genre:"Collection of articles of several authors"
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Backhaus, Klaus
Hinterhuber, Andreas
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
2
Preismanagement
im Internet : Dokumentation des Workshops vom 13. November 2000
Meffert, Heribert
(
ed.
);
Backhaus, Klaus
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10013330264
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