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Backman, Sheila J.
Dorsch, Michael J.
27
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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OLC EcoSci
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Can Tourism Providers Buy their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty
Morais, Duarte B.
;
Dorsch, Michael J.
;
Backman, Sheila J.
- In:
Journal of travel research : a quarterly publication of …
42
(
2004
)
3
,
pp. 235-243
Persistent link: https://www.econbiz.de/10006884177
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2
Toward the Operationalization of Resource Investments Made between Customers and Providers of a Tourism Service
Morais, Duarte B.
;
Backman, Sheila J.
;
Dorsch, Michael J.
- In:
Journal of travel research : a quarterly publication of …
41
(
2003
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10006888765
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