//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Badenes-Rocha, Alberto"
~person:"Mollekopf, Katrin"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Moving Image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"eyetracking"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Moving Image
Cause-Related Marketing
2
Cause-related marketing
2
Konsumentenverhalten
2
Social Web
2
Social web
2
cause-related marketing
2
eye-tracking
2
Cognition
1
Emotion
1
Gastronomie
1
Instagram
1
Kognition
1
Perception
1
Restaurant industry
1
Viral marketing
1
Virales Marketing
1
Visualisierung
1
Visualization
1
Wahrnehmung
1
cause participation
1
consumer advocacy
1
electronic word of mouth
1
execution style
1
fast-food restaurants
1
social media
1
visual attention
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Badenes-Rocha, Alberto
Mollekopf, Katrin
Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
4
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Huddleston, Patricia T.
3
Ladeira, Wagner Junior
3
Oppewal, Harmen
3
Palma, Marco A.
3
Santini, Fernando de Oliveira
3
Alós-Ferrer, Carlos
2
Balcombe, Kelvin G.
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Chen, Sixing
2
Fraser, Iain M.
2
Funaki, Yukihiko
2
Jardim, William Carvalho
2
Krucien, Nicolas
2
Li, Shu
2
McSorley, Eugene
2
Minahan, Stella
2
Nardi, Vinicius Antonio Machado
2
Nayga, Rodolfo M.
2
Ritschel, Alexander
2
Ryan, Mandy
2
Simonetti, Aline
2
Smith, Viktor
2
Yang, Shuai
2
Agrawal, Suchi
1
Ahlbom, Carl-Philip
1
Ahn, Jae-Hyeon
1
Ailawadi, Kusum L.
1
Al-Shuaili, Ahmed Hamed
1
Alcañiz, Mariano
1
Aliyev, Farhad
1
Alniacik, Umit
1
Aminihajibashi, Samira
1
Aribarg, Anocha
1
Asgari, Omid
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
EconStor
1
RePEc
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->