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~person:"Badgaiyan, Anant Jyoti"
~subject:"Persönlichkeitspsychologie"
~subject:"Werbewirkung"
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Persönlichkeitspsychologie
Werbewirkung
Consumer behaviour
3
Emotion
3
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3
Personality psychology
3
Impulsive buying behaviour
2
Impulsive buying tendency
2
Brand
1
Brand image
1
Brand management
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Brand personality
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Brand personality dimensions
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Consumer behavior
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Culture
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Impulsive buying
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India
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Indien
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Kaufentscheidung
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Markenartikel
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Markenführung
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Materialism
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Messung
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Personality
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Badgaiyan, Anant Jyoti
Septianto, Felix
19
Dufwenberg, Martin
9
Battigalli, Pierpaolo
8
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Williams, Patti
7
Bagozzi, Richard P.
6
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Smith, Alec
6
Geuens, Maggie
5
Kemp, Elyria
5
Orth, Ulrich R.
5
Sar, Sela
5
Schils, Trudie
5
Siddiqui, Danish Ahmed
5
Wehner, Caroline
5
Wu, Linwan
5
Arnold, Rolf
4
Bandyopadhyay, Argho
4
Coleman, Nicole Verrochi
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Kidwell, Blair
4
Lindebaum, Dirk
4
Marchegiani, Christopher
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Sofi, Shakeel Ahmad
4
Stephen, Andrew T.
4
Usman, Osly
4
Aaker, Jennifer
3
Antonetti, Paolo
3
Ashkanasy, Neal M.
3
Bae, Mikyeung
3
Bui, M̃y
3
Cardon, Melissa S.
3
Chang, Yonghwan
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IIMB management review
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
2
Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Badgaiyan, Anant Jyoti
;
Verma, Anshul
;
Dixit, Saumya
- In:
IIMB management review
28
(
2016
)
4
,
pp. 186-199
Persistent link: https://www.econbiz.de/10011868746
Saved in:
3
Intrinsic factors affecting impulsive buying behaviour : evidence from India
Badgaiyan, Anant Jyoti
;
Verma, Anshul
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 537-549
Persistent link: https://www.econbiz.de/10010388538
Saved in:
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