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~person:"Badrinarayanan, Vishag"
~person:"Fraccastoro, Sara"
~subject:"KMU"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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KMU
Social web
Selling
9
Verkauf
9
Salespeople
4
Verkaufspersonal
4
B-to-B-Marketing
3
Business-to-business marketing
3
Arbeitsleistung
2
Beziehungsmarketing
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
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2
Job performance
2
Managers
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2
Resource-based view
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Ressourcenorientierter Ansatz
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Social Web
2
Social capital
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Absatz
1
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B2B sales process
1
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1
Bibliometrics
1
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Contingency theory
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Cross-selling
1
Customer integration
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Digital communication tools
1
Digitalisierung
1
Digitization
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Aufsatz in Zeitschrift
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Badrinarayanan, Vishag
Fraccastoro, Sara
Agnihotri, Raj
7
Itani, Omar S.
4
Dingus, Rebecca
3
Moncrief, William C.
3
Udayana, Ida Bagus Nyoman
3
Cardinali, Silvio
2
Casenave, Eric
2
Chaker, Nawar N.
2
Farida, Naili
2
Hu, Michael Y.
2
Krush, Michael T.
2
Marshall, Greg W.
2
Pallud, Jessie
2
Raffel, Frank-Christian
2
Rangarajan, Deva
2
Rodriguez, Michael
2
Rudd, John M.
2
Schmitt, Laurianne
2
Terho, Harri
2
Vendrell-Herrero, Ferran
2
Adam, Marcus
1
Aghazadeh, Hashem
1
Ahearne, Michael
1
Akman, Vedat
1
Alavi, Sascha
1
Ancillai, Chiara
1
Andzulis, James Mick
1
Aquilante, Tommaso
1
Assaf, A. Georges
1
At, Christian
1
Bah, Thierno
1
Bar-Gill, Sagit
1
Bauer, András
1
Bellandi, Marco
1
Benbasat, Izak
1
Benhayoun, Lamiae
1
Berthier, Catherine
1
Bethge, Hans Bernhard
1
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European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
2
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-
selling
: the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Fraccastoro, Sara
;
Gabrielsson, Mika
;
Pullins, Ellen
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012595815
Saved in:
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