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~person:"Bae, Byung Ryul"
~subject:"Markenimage"
~subject:"Social Web"
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Markenimage
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Beziehungsmarketing
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Brand
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Brand love
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Bae, Byung Ryul
Loureiro, Sandra Maria Correia
33
Phau, Ian
29
Diamantopoulos, Adamantios
26
Filieri, Raffaele
23
Usman, Osly
22
Han, Heesup
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Hollebeek, Linda D.
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Melewar, T. C.
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Ko, Eunju
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Sarkar, Abhigyan
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Wiedmann, Klaus-Peter
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Flavián Blanco, Carlos
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Paul, Justin
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Sreejesh, S.
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Vrontis, Demetris
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Foroudi, Pantea
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Shimul, Anwar Sadat
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Bang Nguyen Viet
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Casaló, Luis V.
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De Chernatony, Leslie
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Dens, Nathalie
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Fetscherin, Marc
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Asia Pacific journal of marketing and logistics
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Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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