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~person:"Bae, Mikyeung"
~type_genre:"Article in journal"
~type_genre:"Einführung"
~type_genre:"Ratgeber"
~type_genre:"Textbook"
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
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The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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