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~person:"Baek, Tae Hyun"
~person:"Norman, Andrew T."
~subject:"Brand management"
~subject:"Marketing management"
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Brand management
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co-branding
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Baek, Tae Hyun
Norman, Andrew T.
Hausladen, Helmut
4
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2
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International journal of advertising : the review of marketing communications
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Journal of business & economics research
1
Services marketing quarterly
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ECONIS (ZBW)
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Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
2
Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
Saved in:
3
Validating the effects of brand quality on attitude and purchase intention in service-product alliances
Norman, Andrew T.
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10011671807
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