//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baek, Tae Hyun"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"message assertiveness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
message assertiveness
2
Advertising
1
Advertising effects
1
Consumer behaviour
1
Hedonic price index
1
Hedonischer Preisindex
1
Konsumentenverhalten
1
Low-cost strategy
1
Niedrigpreisstrategie
1
Prosocial behavior
1
Rabatt
1
Rebate
1
Utilitarianism
1
Utilitarismus
1
Werbewirkung
1
Werbung
1
effort investment
1
environmental advertising persuasion
1
hedonic/utilitarian consumption
1
perceived issue importance
1
price discount
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baek, Tae Hyun
Yoon, Sukki
2
Bang, Hye Jin
1
Choi, Dongwon
1
Kim, Seeun
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Message
assertiveness
and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->