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~person:"Baetge, Jörg"
~person:"Hruschka, Harald"
~person:"Ooi, Keng-Boon"
~subject:"Advertising effects"
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Advertising effects
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Baetge, Jörg
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
-
2004
Persistent link: https://www.econbiz.de/10002179243
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